Prism (Arthur D. Little quarterly management journal), March 2000
While at Arthur D. Little, Gib Hedstrom had the privilege of working with a group of colleagues (led by Jonathan Shopley) supporting Shell in its sustainability journey. One assignment resulted in a landmark, first-of-its-kind article about the business case for sustainability, which was published in Prism. Since then, many others have extended the research with excellent work. However, the core elements of the business case remain unchanged today.
Insight: “Case Closed: The Business Case for Sustainability is Over!”
Hedstrom Associates, 2007